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The Ever-Changing World of Mcommerce
Mobile now accounts for a vast majority of online purchases, an estimated $53 billion mobile commerce sales would have been made in the US this year. A figure predicted to grow to an astronomical $109...
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How to Improve your Both On-Site and Off-Site Conversions
Website conversion, we can spend hours on this topic. Thankfully for you, I’ve shortened it down to 3 of my top essentials to on and of-site conversion optimisation.
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First ever shopping trolley in space!
We launched the first ever shopping trolley in space - cloud.IQ mascot Dotty went along for the ride! We then successfully brought her and the trolley back to earth. Why? We wanted to highlight the...
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Data, Insights and Automation – a summary of our webinar, plus slides and video
How do you eat an elephant? One bite at a time of course. Dealing with data was the focus of our webinar this week. Hosted by cloud.IQ marketing director Kath Pay, it provides a practical overview on...
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How to Persuade Anxious Consumers to Convert
We all suffer from some form of anxiety, no matter how big or small the effect is on us. According to AnxietyUK: “An estimated 13% of the adult population will develop a specific form of anxiety known...
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7 eCommerce Tips to Embrace in 2014 [Blog]
We’re almost three quarters of the way through the year and it’s now time to reflect upon the year we’ve had thus far and embrace some equally important eCommerce tips. Our latest infographic looks...
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How Videos Can Boost Landing Page Conversions
Landing pages are the bread and butter of conversions. If you haven’t got a good landing page that works and functions well, you can wave goodbye to any potential conversions you wish to see coming...
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12 Top Tips to Help Online Retailers Recover Abandoned Carts [Blog]
It doesn’t matter how well your site checkout is optimised, you will always have customers abandoning those shopping baskets. Remember the stat - an average 75% of baskets are abandoned. Recovering...
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How to Convert Different Types of Buyer Personas
Creating the perfect checkout experience for every type of customer is tough. And it’s going to get even harder as more consumers ditch the high street in favour of an Ecommerce shopping experience....
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4 Reasons to Use Google Tag Manager on Your Ecommerce Website
Google Tag Manager is the worlds most used tag management solution and with good reason. It dwarfs its competitors with an astronomical market share of 87.4%. If you haven’t already and are thinking...
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Leveraging Psychology for e-commerce [Blog]
Harnessing to power of human psychology sounds tricky. However cloud. IQ Marketing Director Kath Pay presented a detailed webinar aimed at helping ecommerce professionals to leverage the use of...
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Optimising for a Golden Quarter [BLOG]
Christmas is fast approaching and it’s also time to look at our latest infographic geared towards helping ecommerce retailers making the most of the festive season for a golden quarter!
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3 Keys to Improving Your Customers Checkout Experience [Blog]
We recently hosted a webinar with our good friends over at KISSmetrics based on 3 keys to improving the checkout experience for your customers. Having a happy, satisfied customer means they’re more...
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Personalise your way to more conversions [Blog]
Personalisation will be the topic of discussion for our FREE event on the 19th September 2014. So why is getting personalisation right such a crucial factor in ecommerce strategy? – Sounds like a...
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How to optimise your growing mobile commerce channel [Blog]
Forecasts predict mobile shopping will quadruple by 2017, so it’s little wonder that all online retailers are trying to leverage this channel. Our upcoming webinar on 23rd Sept at 10am (BST) looks at...
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Last week’s Breakfast Briefing event – Personalisation to drive conversions...
In case you missed it, here’s a re-cap on yet another successful breakfast briefing event. This time, the focus was on how to personalise your website and marketing communications to maximise your...
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The Art of a Browse Abandonment Email [Blog]
Browse abandonment was the focus of our yesterday’s webinar and this blog post gives you a flavour for what was covered, as well as access to the webinar slides (via slideshare) and recorded webinar...
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13 Top Tips for Integrating Social Media and Email Marketing [Infographic]
Christmas is just three short months away and it's imperative you as an ecommerce marketer are aware of all the tools that can actually provide you with an increase in revenue this quarter. We've got...
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Tips on Planning Your Marketing and e-Commerce Activity for the Golden Quarter
Christmas is fast approaching and for retailers that means one thing, the biggest consumer spending quarter of the year (Q4). Though Christmas is highly regarded as ‘the big one’ in terms of event...
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Free training event on how to grow your customer email list
Is your website working as hard as it could to capture customer email addresses? Join our next breakfast event on Tuesday 28th October to find out. Over 98% of website visitors leave before taking...
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